PayEye in the world’s first marketing success book in Poland, signed by the eminent name of Philip Kotler: “Basics of Modern Marketing Polish Edition”.
“Basics of Modern Marketing” is a series of books branded with the name of prominent economist Philip Kotler. Each edition will be produced in 100 countries, creating a unique collection of 100 books. Each of them will present selected companies from a particular country that have influenced the development of modern marketing and business environment. The Polish edition will include a case study of PayEye.
The global publication will be published in Polish and English. The Polish edition will feature the most interesting and spectacular marketing successes on the domestic market.
– Appreciation of our marketing activities in such a competitive market is a great honor for us and a confirmation that the directions and marketing strategy we have chosen are effective. For any marekting to appear in the book of such an outstanding expert is a great honor and an unquestionable success.” – says Anna Andrych, CMO of PayEye.
Among the companies whose marekting activities have been recognized and awarded, in addition to PayEye, will be Apart, InPost, Jones Lang LaSalle (JLL), Forbes, WOŚP, Credit Agricole Bank Poland, VetAPP, Leon Koźmiński Academy, MediaMarkt Saturn or KRUK.
– It is an honor for us to be one of the few brands in the country that have been recognized by a distinguished professor, especially since we are a relatively young company. I think that our bold approach to doing business, as well as our innovative technologies and out-of-the-box communication activities made us appreciated by Philip Kotler” comments Daniel Jarząb, CEO of PayEye.